Embrace the Cloud: Revolutionizing How We Do Business


Local storage is for the birds.

Plenty of modern companies are still using physical servers, but nearly all of them function primarily as a backup system. The most sophisticated corporations don’t even keep these servers onsite, because the benefits of cloud computing so heavily outweigh in-house servers. Because if you think about it, cloud computing is nothing more than an ultra-advanced off-site server, so why not used the latest and greatest offerings available?

“The cloud” is now a cliche buzzword, resembling services like iCloud and Dropbox to the average consumer, but behind the buzz is a powerful industry running a sizable chunk of our economy. From small businesses to Fortune 500 corporations, cloud computing is running the day-to-day operations in a way we never imagined with local storage. Here are some of the ways cloud computing is now ruling business around the world.

Data Storage

The biggest demand in cloud computing today is data storage  —  both on a consumer and enterprise level. Companies and customers alike are hoarding mountains of data and services are scrambling to build data centers big enough to hold the world’s information and media. On the consumer side we have familiar brands like Apple, Amazon, Google, and Microsoft, all with their storage offerings, and the enterprise community holds no shortage of choices either.

But the new fight for storage king boils down to compression. There are only so many servers in the world and the company that can pack the most data into a single tower can host it for the lowest price. That’s why companies like Box.com are running away with business because of advanced algorithms that make their storage more efficient.


E-commerce is a huge advantage for small businesses looking to compete with big retailers. While the Amazons of the world certainly host their own retail sites, services like Squarespace and Shopify give a pedestal to the little guy hoping to sell goods online. These services cost pennies next to their return in investment, and thanks to net neutrality (for now), a mom-and-pop e-commerce site can run as fast and smooth as Amazon.com.

Digital Asset Management

With bigger storage comes a bigger demand for organizing data, and that’s why digital asset management (DAM) is a booming business. Company data isn’t a storage unit as much as it’s a file cabinet and partners, vendors, clients, and customers all need the key. DAM helps organize and share that data in a way anyone can understand and find what they need easily.

Don’t let the basic analogy fool you  —  DAM is complex business, and companies like WebDAM are helping big and small businesses make sense of the large amounts of data sitting on their servers.


Even our software runs on the cloud and it goes beyond Google Docs. Adobe Creative Cloud, once a niche product for designers on the go, is now a staple for creative productivity. Only the most sophisticated software has a real need for a desktop application and everything from Microsoft Excel to accounting applications is moving to a web-based cloud service.

Voice Assistance

Siri and Cortana might be basic AI assistance software now, but voice assist is going to play a big role in how we interact with our cloud data moving forward. Siri, the most popular voice assistant today, sends commands to the cloud for analysis before its response. Once this technology is fully adopted by consumers, it will surely take off in the work place.